Digital innovation agency Gravity joins forces with Loyals Group.

In the context of Loyals Group's ambitions to become a full-service digital agency with specialised labels, Loyals Group has added Gravity to the group as new label, a renowned player in the field of digital innovation and platform development. This marks the second add-on acquisition of Loyals since the entry of Sofindev in October 2021, following the acquisition of webshop and website developer Stimmt. Loyals previously acquired video content agency PPCRN.

Gravity, based in Amersfoort, offers digital and innovative solutions for platform and app development. The company was created in 2017 by spinning off the web development activities from the hosting branch iOnline, which was founded in 2010 by Marco Groenendijk. This allowed Gravity to focus on its core business and further invest in the professionalisation of the company. Today, Gravity employs more than 30 specialists.

Within the group, Gravity will play an important role in the field of digital innovation and platform, development. Gravity will retain its own identity and workflows and will work closely with the other labels. This allows the agency to support its existing and new clients even broader in the field of digital work processes, development, innovation and design thinking. Marco Groenendijk takes on a leading role as Group Director of Loyals Group, in which he will support the management of the individual labels in their development, growth and cooperation.