The family business based in Izegem, Belgium was established by the Vanrobaeys family and was acquired by Jorgen and Peter Vanrobaeys, two cousins of the third generation, about 20 years ago. Under their leadership, Vanrobaeys became an established market player and at the same time one of the fastest growing companies in the Belgian sector of timber trade and decorative panels. This strong position is based on the successful combination of a high quality offering, with a strong focus on decorative wood panels, customer intimacy and a highly valued delivery reliability and speed, driven by highly automated production and logistics.
Next to a number of own brands, Vanrobaeys offers a wide range of the highest quality wood and interior building materials, with a focus on decorative wood-based panels. The company also has its own production department in which laminates are carefully glued onto wooden panels. An additional service offered to the wood professional is sawing, edging and drilling of all types of wood panels.
The strong focus on service, speed and reliability of delivery, next to the offering of additional added value have been instrumental to the success and growth of Vanrobaeys.
With the entry of Sofindev in 2020, Vanrobaeys brought on board a strong financial and strategic partner to further drive the rapid growth of its activities, both organically through an expansion of its offerings and team reinforcement, as well as through acquisitions and partnerships. In late 2022, a significant first step was taken by forming a partnership with Tom and Mireille Oostendorp, owners of Gésibois. They merged their company into the Wopaco group (the holding company above Vanrobaeys), making Gésibois a sister company of Vanrobaeys. In June 2023, another step was taken in further growth through a partnership with Jan Florin and his company Mekranoti, specializing in interior doors and ready-to-install door sets. As a result of their partnership with Wopaco, the shareholders of Gesibois and Mekranoti also became shareholders of this group. Within a three-year period since Sofindev's entry in 2020, the revenue has grown, both organically and thanks to the two partnerships, from €39 million to approximately €90 million, with a workforce of 120 employees.